Demand Media knows that Web branding is in demand. Attracting some 125 million unique visitors each month, the company operates through a variety of Web-related enterprises that exist to help drive Web traffic to its clients' sites. Subsidiaries include domain-name wholesaler eNom and Pluck, a blog syndicator and provider of social media tools used for integrating websites. Other Demand Media websites include online how-to tutorials provider eHow, humor site Cracked.com, and Trails.com, for outdoor enthusiasts. It also produces online video and written articles through its Demand Studios business, which employs freelancers to provide content for its websites. Demand Media launched an IPO in early 2011.